The things that matter: 5 tips for welcoming prospective residents and families
By
Michelle Seitzer
Aug 29, 2012
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers’ heads and on their level.
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
If Ivy Bean can master Twitter, so can we
By
Liza Berger
Aug 03, 2010
Did anyone else get a kick out of last week’s story about Ivy Bean, the Twitter user who died at the age of 104?