Our guest blogs have just a few key criteria. First, any submission must directly address our audience — owners, operators, admins, directors of nursing and other top managers at nursing homes, skilled nursing sections of CCRCs and other facilities with skilled nursing. We are a b2b publisher for them, not consumers. Tell the readers up-front why this subject is important to them.
[If you want to address issues related to senior living (independent living, assisted living, memory care and continuing care retirement communities), please see the guidelines for our sister publication McKnight’s Senior Living at www.mcknightsseniorliving.com.]
Second, any submission must be unique to McKnight’s Long-Term Care News. In other words, no newsletter reruns or mass-pitched materials will be accepted. If it’s on a common topic or one that you’ve written about before, the headline and opening portions can be recast, and the article can be organized a little differently.
Guest submissions should focus on thought leadership for long-term care stakeholders. They should not promote a particular company or product / service.
Submitted columns should be accompanied by an author photo and a few lines of attribution (something that tells the reader why he or she should pay attention to this writer).
Word count and deadline are both up to the submitter. About 400 to 800 words is most common, and we definitely encourage fewer than 1,000. But the length is ultimately up to the writer. McKnight’s Long-Term Care News will edit submissions for clarity, grammar and appropriate style points.
We accept these pieces on a rolling basis, so the sooner something comes in, the sooner it can be put in the queue. A general rule of thumb is about two to three weeks’ lead time, although occasional exceptions may be made for extremely newsy or timely topics.
Submissions and questions may be sent to McKnight’s Long-Term Care News Senior Editor Liza Berger.