You see them everywhere. Anti-bullying campaigns. People are bullied for just about anything. For looking different, for different beliefs, for sexual orientations, for race, creed, color, religion, etc. ...
Want the media to work with you? Then work with them … the right way
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
Three things that won’t happen in long-term care during 2018
Jan 08, 2018
Last week I offered three fearless predictions for the year ahead in long-term care. So without further ado, here are three predictions every long-term care operator can count on. As in, count on NOT to...
Finally, some coverage that puts ‘nursing home’ and ‘great’ in the same headline
Sep 08, 2014
By any standard, much of what’s being reported about nursing homes these days could hardly be considered good news. I could point out many examples, but the point is clear: There’s a lot of...
Nursing home operators get a little respect
James M. Berklan
Jul 18, 2013
Attitude determines altitude. You make your breaks. People are about as happy as they make their minds up to be. They’re all somewhat overused yet admirable sayings people live by. Nursing home operators...
Mostly negative media coverage of nursing homes? Maybe, and here’s why
James M. Berklan
Dec 20, 2012
At first it looked like just another round of whining about the media. Nothing gets more tedious than long-term care providers making off-base comments about their portrayal in the popular press.