As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
There’s no doubt that there’s a lot of pressure in healthcare. But in healthcare marketing, the pressure is the ability to meet deadlines; and if you can’t meet them, you’re wasting...
Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie?
What does your facility have in common with MTV?
A look at omnichannel marketing
One of the biggest marketing mistakes you can make is not getting to know your target audiences – especially when you market across generations
Marketing doesn’t have a delete key.
Many organizations struggle with keeping marketing going to realize its full value; but did you know you can automate it?
In the post-ACA world, getting serious about marketing is a must-do. In my new marketing blog, I’ll explain the three steps post-acute providers can take to get their marketing on the right track,...
Post-acute providers are rethinking the way they’re marketing, and with good reason.
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