Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
Marketing Matters: Making deadlines
By
Pam Selker Rak
Dec 19, 2016
There’s no doubt that there’s a lot of pressure in healthcare. But in healthcare marketing, the pressure is the ability to meet deadlines; and if you can’t meet them, you’re wasting...
Marketing Matters: Understanding budget season
By
Pam Selker Rak
Oct 14, 2016
Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie?
One of the biggest marketing mistakes you can make is not getting to know your target audiences – especially when you market across generations
Marketing Matters: Five steps to marketing success
By
Pam Selker Rak
Jun 22, 2016
Marketing doesn’t have a delete key.
Marketing Matters: Keeping marketing running
By
Pam Selker Rak
May 25, 2016
Many organizations struggle with keeping marketing going to realize its full value; but did you know you can automate it?
Marketing Matters: Getting on the right track
By
Pam Selker Rak
Apr 20, 2016
In the post-ACA world, getting serious about marketing is a must-do. In my new marketing blog, I’ll explain the three steps post-acute providers can take to get their marketing on the right track,...
Marketing Matters: Building a brand
By
Pam Selker Rak
Feb 17, 2016
Post-acute providers are rethinking the way they’re marketing, and with good reason.
