July 2019 - McKnight's Long Term Care News

Print Issue: July 2019

How to do it… Messaging for recruiting

Words matter. The fewer, the crisper; the punchier, the better. Simply put, recruiting new employees for today’s long-term care workforce crisis is tough. Competition is fierce and landing the best and the brightest means applying a carefully crafted strategy of focused messaging using various means. It also requires an ability to avoid terminal gaffes. Experts advise here on how to do it best.

Gary Tetz

Behind the chins

The adorable old folks sat in a circle, exhibiting varying levels of cognition, alertness and physical decay. A kind lady walked around the room offering juice and snacks.

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