Marketplace Experts

The Experts

How one community increased prospects

How one community increased prospects

Competition for residents is becoming more intense as senior living communities chase fewer qualified prospects. Getting prospects to visit your community is the first step in converting them to residents.

HIPAA compliance a part of clinical communication

HIPAA compliance a part of clinical communication

In long term and post-acute care facilities, where those with a "need to know" protected health information can include everyone from nursing and social services, to chaplains, cooks, transportation drivers, aides, admissions and marketing staff, administrators, even activities staf

The future of vacuum cleaners

The future of vacuum cleaners

Because I work in the professional cleaning industry, I have a tendency to check what kinds of tools and equipment are being used by housekeepers in the hotels I stay in. What is revealing when traveling in Europe or most of Asia is the absence of upright vacuum cleaners. In the U.S., uprights still command as much as 80% of all vacuums sold.

Capital expenditures expected to remain flat

Capital expenditures expected to remain flat

For healthcare companies, indications of future growth are positive, despite concerns about the cost of employee healthcare as well as the overall cost of doing business, both of which are making it difficult for middle market firms across multiple industries to maintain margins. Half of healthcare firms indicated that they saw improved performance compared to one year ago

Oral health's integral role in long-term care quality

Oral health's integral role in long-term care quality

While easy and relatively quick actions can reduce the severity of oral health issues developing over time, they are some of the most challenging activities to consistently attend to in many managed care settings.

An aerial wish

An aerial wish

Thanks to Brookdale Senior Living, Wish of a Lifetime, and a donation from our company (It's Never 2 Late), it was my honor to float aimlessly over Ohio with Warren Jackson, age 93, and his three kids Cecil, Vinnie and Bonnie in a hot air balloon at 5:49 AM on July 18.

Welcome to the community, social media

Welcome to the community, social media

Make sure staff, family and friends interact on social media. Have family and friends write reviews about their experience. Upload pictures and videos from events and make sure everyone knows about activities going on in the community. With time, residents, family members, staff and even prospects will be tweeting, posting and connecting!

Creating buzz around a new investment

Creating buzz around a new investment

By developing a well thought-out plan and starting early, you will ensure your new investment will be beneficial to your residents, your community and your bottom line.

How to embrace national partnerships

How to embrace national partnerships

As national director of property management for Emeritus Senior Living, I am responsible for overseeing more than 505 locations throughout the U.S. While it is a daunting task, I have found ways to streamline some of the activities that are common to all locations that make it easier to support our business.

Time to use a pest management professional?

Time to use a pest management professional?

When is it time to call in a pest management professional? This question can be compared to the age-old healthcare question: When it is time to see a doctor?

The secret behind the transformation at Herrick House

The secret behind the transformation at Herrick House

Herrick House team would spend many hours knocking on residents' doors, and on the telephone with residents, families and staff. She found a way to save time and increase communication.

Fall is the perfect time to focus on fall prevention

Fall is the perfect time to focus on fall prevention

As we approach the winter season, seniors will undoubtedly spend more time indoors, and it is important that they and their homes are prepared.

Understanding the most common complication for people living with an ostomy

Understanding the most common complication for people living with an ostomy

Many stoma skin barriers require the patient to measure the stoma and cut the barrier material to the appropriate size. If the barrier is the wrong size, it can cause gaps in protection that lead to peristomal skin complication.

Tackling guilt among family members

Tackling guilt among family members

Activities and wellness programs can be used as tools to reduce guilty feelings and their effects on family satisfaction. Allowing residents to be decision makers can be one way to improve the long-term care experience.

Radically reducing the cost of healthcare TVs

Radically reducing the cost of healthcare TVs

Innovative healthcare providers are eliminating hidden costs and potentially saving millions by adding affordable, healthcare compliant, patient room entertainment systems

Who is YOUR Chief Experience Officer?

Who is YOUR Chief Experience Officer?

The marketplace has never rewarded companies who fall back on the tried and true, and don't push the envelope - and it won't be any different in the case of senior care and healthcare.

How to take credit for the good things you do

How to take credit for the good things you do

If families, current residents and clients are your No. 1 source of referrals, shouldn't positive communications with them be a high priority?

Eight ways to reduce expenses and streamline housekeeping and laundry departments

Eight ways to reduce expenses and streamline housekeeping and laundry departments

Long-term care providers know that finding the balance between a clean community and a shrinking budget is tough.

Years after scare, risk of superbug infections remains high

Years after scare, risk of superbug infections remains high

While the Centers for Disease Control and Prevention (CDC) recently celebrated a decline in methicillin-resistant Staphylococcus aureus (MRSA) infections[i], incidences of several other types of multidrug-resistant organisms (MDROs) known as 'superbugs' continue to rise.

Virtual Tours: Worth 1,000 pictures (and a lot of revenue)

Virtual Tours: Worth 1,000 pictures (and a lot of revenue)

The Virtual Tour technology in place is now beyond the imagination of just a few years ago. Imagine you are a son, daughter, grandchild, caregiver or other loved one searching for an LTC, ALF, SNF, or other facility but you live 1,000 miles away

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