The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with the language used to describe seniors and senior living. The survey revealed certain terms and labels acceptable a generation ago, have rapidly become taboo or downright offensive.
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable words in marketing to best market your long-term care facility.
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get the maximum return possible on that marketing investment.