New study finds the terms we use inadvertently offends seniors
By
Kevin M. Williams
Jul 19, 2013
The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
