The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
If I were to rob your community blind, you’ll never guess what I’d take
By
Kevin Williams
Mar 15, 2013
Offering multiple types of care, and other benefits are only the beginning of offerings that senior living owner/operators will offer their customer base in the future. Geriatric counseling and moving...
