Want the media to work with you? Then work with them … the right way
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
The great news about nursing homes
Nov 06, 2018
There is a terrific story that nobody is telling. Homes are getting dramatically better at providing quality care.
The ‘fake news’ problem is all too real. But probably not as you imagine.
Jul 16, 2018
We seem to breeding unprecedented numbers of self-righteous experts armed with warped perspectives. That’s where “fake news” is doing its real damage. And by all accounts, things are...
Creating buzz around a new investment
Aug 06, 2014
By developing a well thought-out plan and starting early, you will ensure your new investment will be beneficial to your residents, your community and your bottom line.
Summer reading: The language of long-term care
Mary Helen McSweeney-Feld
Jul 30, 2014
A recent NPR survey of older adults had a not-too-surprising finding: No one likes being referred to as “elderly” or as a “senior.”
Managing the media
Apr 01, 2013
The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your...
California insurer to pay $320 million to settle overpayment allegations
Aug 27, 2012
A California health maintenance organization will pay a record $320 million to settle charges that it was overpaid by the state’s Medicaid program over several years.
Handling your PR crisis
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Frustrations of a persecuted provider boil over
Nov 01, 2011
What happens when a government and society create an evil enemy of the state? They begin by calling them monsters, a drain on society that is guilty of heinous crimes, and they use the legal system and...