The American Society of Consultant Pharmacists (ASCP) this week announced the launch of ASCP Ventures, Inc., a for-profit subsidiary of ASCP.

ASCP, which was originally devoted to nursing home consultant pharmacists, has begun to expand its services in senior care in the last few years. ASCP Ventures will reflect the society’s embrace of new opportunities, such as cognitive-only services. Medicare Part D also has opened opportunities for ASCP members to work with managed care organizations, PPM payers and other national aging organizations, said ASCP Board of Directors Chair Joseph Gruber. ASCP Ventures will serve as an interface between members and these new markets.

Gruber will lead the new company. An independent board of directors chaired by current ASCP Executive Director and CEO John Feather, Ph.D. will govern ASCP Ventures. ASCP President Lee Meyer will assume the duties of ASCP Chair in Gruber’s stead.