John O’Connor

If you’re looking to gain a deeper understanding of the long-term care market, better manage emerging challenges or simply need more cash, Chicago is the real deal place this week.

That’s because the 2023 National Investment Conference kicks off today in the Windy City — and runs through Wednesday.  It is by no means the most budget-friendly event to attend, but you’d be hard-pressed to find a better value.

The timing for this conference could hardly be better. It’s no secret that the long-term care sector is dealing with more than its share of headaches these days. COVID-19 alone caused tremendous damage to occupancy levels, worker retention and many a bottom line. Now the Centers for Medicare & Medicaid Services is floating a rule to establish staffing minimums in skilled care settings.

This week’s show promises to provide valuable updates on the state of the industry, the larger economy, capital market trends and actionable strategies.

Among the sessions designed to help you both survive and thrive:

•  Navigating the current skilled nursing environment

•  Embracing inclusive workforce practices

•  Understanding economic and policy influences

•  Adapting to the next generation of consumers

•   Staying informed about advances in Alzheimer’s research

•  Exploring creative capital relationships

•  A comprehensive exploration of the debt markets

•  Understanding capital markets and valuations

 And more.

The NIC show also stands out as the industry’s premier incubator for deal-making. It’s a veritable breeding ground for mergers, acquisitions, renovations, remodels, and all things capital-related. Simply put, there is no other marketplace quite like it.

Full disclosure, I might be a bit biased. Having attended nearly 30 of these events in recent decades, I can attest that each time, I leave feeling better informed, optimistic and genuinely inspired.

I’m eagerly anticipating what the next few days are going to reveal, and I hope to see you there.

John O’Connor is editorial director for McKnight’s Senior Living and its sister media brands, McKnight’s Long-Term Care News, which focuses on skilled nursing, and McKnight’s Home Care.

Read more of his columns here.