Experiences become stories, which really are perceptions of the actual experience translated. Stories spread by word of mouth, amplified by social media. Stories make people fall in love, or hate, with a product or service. Stories are the marketing. Marketing impacts revenue.
As you have conversations about being the partner of choice to help hospitals reduce readmissions, others are having conversations about how telemedicine in the home will become the new primary care office. As you strive to drive more Medicare business, experts are saying that there is excess care for seniors.
I recently attended something called the Landmark Forum. Suffice to say it was an intensive three days of self-introspection. The net-net. Things in life happen. We then create a story around it. The story then defines our reality. And it limits our possibilities.
Despite all the technology, fancy buildings, dining and activity experiences, healthcare boils down to one thing: human relationships. Most skilled healthcare workers go into the profession with the best of intentions. Yet, in many organizations, the spark is gone even among some of our best.
Back in Philadelphia, I was a hospital executive who moonlighted as a musician and singer in bands, casinos and nightclubs. When I tired of the band scene, I was looking for an outlet for my musical talents and that is when I discovered performing in long-term care facilities, something I do to this day.