"It's! a! great! day! at Generic Storage Place! (not its real name)" he exuberated. "How can I help you!?!" I thought it was probably a one-time sales charade, but he turned out to be the same in person.
Operators who can make some adjustments and ride out the current regulatory and operating storm might not just survive, but thrive.
Many things about aging and long-term care are "givens." At the top of the list: People grow older, become less healthy and, sooner or later, die. Pretty tough circumstances to try to build a good working reputation around. In fact, with a uniquely 21st century poison in play, it is harder than ever for providers.
Julie Podewitz has been appointed as vice president of sales and marketing for Elder Care Alliance, a nonprofit, integrated system of assisted living and memory care community in the San Francisco Bay Area.