Sales Staff

Prospects not well courted

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Many senior living operators could do a better job of attracting potential customers, a study by students at George Mason University has found.

Assisted living communities continue to make a terrible first impression on prospective customers, university program finds

Assisted living communities continue to make a terrible first impression on prospective customers, university program finds

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Assisted living communities consistently do not make a good first impression with prospective customers, and they haven't improved this skill set in the last decade, according to data from George Mason University in Virginia.