GF Health Products Inc. (“Graham-Field”) has created a new brand identity, which includes a redesigned corporate logo and rebranding of the corporate website.
Three signs of the Apocalypse (for traditional senior living)
Jun 23, 2014
It’s a rare day when we don’t get a new press release touting the latest property merger or acquisition. Virtually all of them tend to memorialize participants who are trying to move up or...
Sub-branding creates better customer recognition: study
Jun 01, 2014
Long-term care vendors likely benefit most from adding sub-brand names with new products, according to a new study from the University of Buffalo School of Management.
Guided by our North Star: Re-starting a company
Jack R. Callison, Jr.
Apr 30, 2014
Last year, our company experienced a major transition that allowed us the opportunity to recalibrate. As Assisted Living Concepts, a 32-year pioneer in the assisted living industry, we embraced this opportunity...
Of Brookdale and branding: Thoughts for the small operator
Feb 25, 2014
Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...
When crisis hits
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Census data reveal a new, masculine trend in eldercare
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...