Branding

GF Health Products Inc. (“Graham-Field”) has created a new brand identity, which includes a redesigned corporate logo and rebranding of the corporate website.

It’s a rare day when we don’t get a new press release touting the latest property merger or acquisition. Virtually all of them tend to memorialize participants who are trying to move up or...

Long-term care vendors likely benefit most from adding sub-brand names with new products, according to a new study from the University of Buffalo School of Management.

Last year, our company experienced a major transition that allowed us the opportunity to recalibrate. As Assisted Living Concepts, a 32-year pioneer in the assisted living industry, we embraced this opportunity...

Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...

Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.

It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...