TV ads linked to increased prescription drug use in older adults … ‘High-cost drugs with little clinical value’: Employers plead for drug pricing controls after Aduhelm approval … Key clinical...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...