Last spring, I wrote about why senior care reviews are here to stay. I outlined how they are important for senior care providers and made some suggestions on ways you could join the conversation. Since then, more senior care review sites have been launched and families have posted tens of thousands of new reviews.
The Internet has given consumers a voice. Sharing with one another online, they visit and revisit online sources when making decisions. The places where their searches intersect with information they want are known as the Zero Moment of Truth (ZMOT). Online reviews are one such place.