Optima Healthcare Solutions, which offers therapy management software for post-acute care providers, has bought Vantage Clinical Solutions Inc., a company that specializes in revenue cycle management and digital marketing services for physical therapy practices.

The deal will allow Optima to expand its post-acute care options for those operating outpatient therapy clinics, CEO Josh Pickus said. Vantage had developed “sophisticated billing processes.”

“By outsourcing their billing and marketing functions to Optima, SNFs and ALFs that operate with limited staff will be able to offload much of the administrative burden involved in these functions to dedicated experts who are focused on helping them drive referrals and maximize reimbursement and cash flow for their business,” he told McKnight’s. “RCM services cover every part of the billing lifecycle, including electronic claims submission, payment processing, patient and insurance collections and accounts receivable management. The digital marketing services range from websites to content marketing, social media, lead generation and more.”

Many senior care facilities are offering outpatient clinic services today in their therapy gyms, Pickus added. Plus, some providers are moving into freestanding clinics as they diversify their service offerings.

Optima is based in Palm City, FL, while Vantage has its headquarters in Bend, OR. Vantage’s 20 employees all will be joining Optima. Over time, the Vantage brand will transition to Optima.

“Optima is a recognized leader in the therapy market with a 25-year track record of technology innovation, regulatory expertise and customer satisfaction,” said Tannus Quatre, president of Vantage Clinical Solutions. “Our shared values and commitment to excellence will provide our customers with a truly differentiated solution and the resources needed to meet changing regulatory, clinical and business demands.” 

Optima is a portfolio company of Alpine Investors V and V SBIC LP.