HydroWorx clients have more options for underwater treadmill activities after the company purchased HydroTrack in September.
The acquisition was a good fit for HydroWorx’s existing product line by offering customers an even more compact product solution, said CEO Tim McCarthy. While many senior care facilities undergoing remodeling or starting from scratch partner with HydroWorx, other providers struggle with space, McCarthy told McKnight’s. That’s also true for outpatient physical therapy areas with small clinics.
“Where we have not had product solutions is for pre-existing small clinics not going through renovation,” he said. “The benefits of Hydrotrack is that it’s an even smaller option. That’s really the principal target, but it would fit in a fitness center and certainly would fit into high school environments that are space-constrained.”
HydroWorx, which is based in Pennsylvania, acquired all existing inventory and the customer database for the Arizona-based HydroTrack company. McCarthy said a redesign of HydroTrack technology is expected to deploy by the end of 2019. While some consulting extensions will stem from the deal, HydroWorx underwent a strict asset purchase, McCarthy said.
HydroTrack was founded by Raymond, Rodney and Connie Crandell of Conray Incorporated in 1990. Its client base includes senior living, physical therapy, fitness and veterinarian clinics.
“As we explored our options to sell, HydroWorx was at the top of our list for many reasons,” said Raymond Crandell. “We knew their robust sales and marketing arm would protect our brand and deliver unprecedented and ongoing support to the existing customer base. Their ongoing commitment to delivering world class education, service, marketing and design assistance to clients is an important differentiator in this market.”