Lola Rain has joined Embodied Labs as its new vice president of marketing. 

She has 20 years of experience in housing, healthcare and enterprise technology where she has spent her time building programs, training and capturing stories. Prior to her new role, Rain worked at Eskaton, a nonprofit serving seniors in Northern California. She was responsible for managing its online reputation and oversee digital strategies that included social media and content creation.

As vice president of marketing, she will build go-to-market strategies with marketing automation, manage the conference strategy, build customer case studies and speaks at industry events.