Long-term care operators should be in full preparation mode to celebrate another National LTC Administrators Week, which runs March 11-15 this year.

The special observance takes place to allow staff, residents, families and volunteers the opportunity to say “thank you,” according to the American College of Health Care Administrators, which sponsors the week of recognition each year.

“Our nation’s long-term care leaders have led the way in the battle with the pandemic. The physical and emotional toll has placed undue strain on the profession,” organizers said in a statement. “They have been thrust into an unwanted spotlight and often vilified in the media. Subject to a conflicting and changing regulatory environment, without adequate staffing and with ever-changing directives from local, state, and national agencies, these leaders have been on the job throughout it all.”

ACHCA noted that administrators undertake a rigorous internship, followed by state and national exams. That is followed by a complex daily combination of administrative, caregiving, regulatory and other tasks to oversee.

“Our members give their all in the face of great adversity to assure their communities are able to provide high quality care and services to the elders in their care,” said Bob Lane, CNHA, FACHCA, president & CEO of ACHCA. “The American College of Health Care Administrators commends, salutes, and thanks the administrators in nursing homes, assisted living residences, and all post-acute and aging service settings.”

Ideas and materials for observing LTC Administrators Week are wide-ranging and can include just a few key individuals or become a company-wide celebration. Recommendations at the facility level include hosting a special meal, hosting a social or sponsoring a theme day.

Templates for thank you letters, notes and a press release, as well as other promotional materials, can be found for free at the event website.