Singing to the tune of “If You’re Happy and You Know It,” one provider is using a music video to help raise public awareness on how providers can prevent the spread of COVID-19 in its facilities.
“We said let’s lighten [things] up and let’s make sure that we also provide some education,” Nexion Health Chief Operating Officer Meera Riner told McKnight’s.
The Maryland-based operator recently posted the playful sing-along to great reviews. It may be one of the most smile-inducing things a person will come across concerning the newly declared pandemic that has ravaged individuals and economies worldwide.
The video features staff members and residents at the Green Valley Healthcare & Rehabilitation Center, in North Richland Hills, TX. They can be seen throughout the video singing instructions on the changes they are making to keep the facility safe during the coronavirus outbreak.
The words were written by Riner’s daughter, Alexia, who also worked with the operator’s social media team to produce it. Lyrics feature tips such as:
“If you’re sick and want to visit, change your plans. Just stay at home and FaceTime with your grams.”
“[Because] if we all know better, we can fight this thing together. Stay inside, contain your cough and wash your hands!”
Though the video hasn’t hit, well, viral status just yet, it has been viewed about 8,000 times and has about 400 shares on Facebook.
“The residents were so happy and they’re so excited about how well it’s doing,” Riner said. “They’re just so proud and so excited to be part of it.”
She explained that the company loves to use social media to promote its facilities and good things happening within the long-term care industry. For one Halloween, it produced a video celebrating the holiday and its pumpkin decorating contest winner called, “Nexion Health Monster Mash.”
“There’s so much greatness that goes on every day in our facilities. I think it is my resolution and commitment before my time is up in this world to continue to shine light on the good,” she explained.
With all the somber information being released by federal agencies on COVID-19 daily, the provider wanted a creative way to deliver those same messages but in a “lighter and enjoyable way” that people can easily remember.
“We wanted it to be tasteful, educational and informational, and share the perspective for the community to understand the impact,” Riner said. “If it raises awareness, that’s all we want.”
Consider it done — thousands of times over — and counting.