Bild & Company has announced a new look, logo and messaging to reflect its new marketing arm, the company announced.

The company has been refining and aligning key divisions in Recruiting, Training/Coaching and Marketing.

“A main part of this initiative has not only been to offer clients superior branding services, but also to elevate Bild’s own marketing presence with a contemporary look, website and digital campaign,” the company noted.

Bild has additional launches planned for 2014, including a “highly interactive live social media experience at an upcoming industry tradeshow in Q4.” The company plans to add at least a dozen employees by 2015, it said.