James Surowiecki’s

Of Brookdale and branding: Thoughts for the small operator
Of Brookdale and branding: Thoughts for the small operator
By
Tim Mullaney
Feb 25, 2014

Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...