Plaintiffs' lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined beginning, middle and end. Unfortunately for healthcare providers, especially skilled nursing facilities, there is no end to the cycle of targeted, negative advertising.
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your crisis communications plan.
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.