Linked Senior has retained the services of CommuniTech LLC and its president, Pam Selker Rak, the firm announced.
The company and its cloud-based dementia engagement platform will develop measurable marketing programs, with Rak as its “outsourced VP of marketing,” according to Linked Senior CEO Charles de Vilmorin.
“We recognize that, in order to achieve our growth goals, we have to become ‘perpetual marketers.’ With Pam Rak at the helm, working hand-in-hand with me and our senior team, I’m confident we will deploy the most effective and creative strategies to help drive our product deeper into the senior care market,” he said.
