Executive Vice President Cynthia Morton says the newly announced ADVION reflects a marketplace evolution. It’s also a great reason for the former National Association for the Support of Long-Term Care to change its name for the first time in its 33-year history. The ancillary services provider group is adding to the causes it focuses on.
Morton joins McKnight’s Executive Editor James M. Berklan to discuss what groups and issues will be the additional focus of ADVION moving forward — and what the name “ADVION” means, of course.
