Twitter

Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses Association.

To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.

Did anyone else get a kick out of last week's story about Ivy Bean, the Twitter user who died at the age of 104?

More than 60,000 Twitter users learned about the death of 104-year-old Ivy Bean Tuesday night. The North England nursing home resident is believed to be among the oldest in the world to use the social networking site.