Make sure staff, family and friends interact on social media. Have family and friends write reviews about their experience. Upload pictures and videos from events and make sure everyone knows about activities going on in the community. With time, residents, family members, staff and even prospects will be tweeting, posting and connecting!
Technology is changing how we care for seniors, and with the number of seniors in the U.S. expected to double by 2050, entrepreneurs are investing in new technologies designed specifically for the senior population. This trend has the potential to improve the lives of not only seniors, but also those who care for America's aging population as well.
Social media often is credited with providing a stream of up-to-the-minute news, the latest developments breaking over Twitter or Facebook, and spreading virally in no time flat. But I've found that old stories also sometimes get a second life thanks to social media. Such is the case with a New York Times column from 2011that my friend Cory posted to Facebook this weekend. The column is about what makes a great school principal, but it could just as easily be talking about what makes a great long-term care administrator.
Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses Association.
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.
Did anyone else get a kick out of last week's story about Ivy Bean, the Twitter user who died at the age of 104?
More than 60,000 Twitter users learned about the death of 104-year-old Ivy Bean Tuesday night. The North England nursing home resident is believed to be among the oldest in the world to use the social networking site.