James Surowiecki’s

Of Brookdale and branding: Thoughts for the small operator

Of Brookdale and branding: Thoughts for the small operator

By

Brookdale Senior Living's acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger announcement came three days after The New Yorker ran a piece arguing that the age of powerhouse brands is ending?