Brands

Person's sense of power impacts likelihood of switching brands

How powerful a consumer feels about a brand impacts whether he or she is likely to switch brands or try something new, according to a new study.

Primer helps social networking novices conquer the digital divide

Primer helps social networking novices conquer the digital divide

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"Overcoming the Digital Divide" is an easy-to-read primer for anyone trying to survive in an increasingly digital world. Long-term care professionals and others can learn how to use social networks to take control of their online reputation, build personal brands and learn which apps are actually useful for home and professional use.