Branding

New brand identity launched

New brand identity launched

GF Health Products Inc. ("Graham-Field") has created a new brand identity, which includes a redesigned corporate logo and rebranding of the corporate website.

Three signs of the Apocalypse (for traditional senior living)

Three signs of the Apocalypse (for traditional senior living)

By

It's a rare day when we don't get a new press release touting the latest property merger or acquisition. Virtually all of them tend to memorialize participants who are trying to move up or move on.

Sub-branding creates better customer recognition: study

Sub-branding creates better customer recognition: study

By

Long-term care vendors likely benefit most from adding sub-brand names with new products, according to a new study from the University of Buffalo School of Management.

Guided by our North Star: Re-starting a company

Guided by our North Star: Re-starting a company

Last year, our company experienced a major transition that allowed us the opportunity to recalibrate. As Assisted Living Concepts, a 32-year pioneer in the assisted living industry, we embraced this opportunity and began to reflect on who we are and where we were relative to today's changing senior living climate.

Of Brookdale and branding: Thoughts for the small operator

Of Brookdale and branding: Thoughts for the small operator

By

Brookdale Senior Living's acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger announcement came three days after The New Yorker ran a piece arguing that the age of powerhouse brands is ending?

When crisis hits

When crisis hits

Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.

Census data reveal a new, masculine trend in eldercare

Census data reveal a new, masculine trend in eldercare

It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, "Age and Sex Composition: 2010," revealed remarkable findings. The study found that in the last decade, the male population grew much faster than the female population in the 60-plus age group. Understanding this demographic shift and responding to it appropriately will bring new opportunities to long-term care companies.