Family alleges long-term care facility banned them due to social media posts, files lawsuit
By
Tim Mullaney
Aug 20, 2014
Family members of a Texas long-term care resident have sued the facility where she lives, claiming they were banned from visiting due to their social media posts, according to a publication covering legal...
Welcome to the community, social media
By
Adam Gomes
Aug 08, 2014
Make sure staff, family and friends interact on social media. Have family and friends write reviews about their experience. Upload pictures and videos from events and make sure everyone knows about activities...
Nursing home worker fired for Facebook post loses Idaho Supreme Court case
By
Tim Mullaney
Jun 26, 2014
A former nursing home worker fired for a Facebook status update has not succeeded in an appeal to the Idaho Supreme Court. The language of the skilled nursing facility’s social media policy was an...
Caring for a booming senior population: How tech helps and hurts
By
Peter Ross
Jun 19, 2014
Technology is changing how we care for seniors, and with the number of seniors in the U.S. expected to double by 2050, entrepreneurs are investing in new technologies designed specifically for the senior...
Top 10 best practices for social media in LTC
By
Angie C. Davis and Steven W. Fulgham
Jun 04, 2014
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Partnership’s mission is to help seniors get plugged in
By
John Andrews
Jun 01, 2013
Social media, email and other forms of communication technology offer senior citizens a virtual world of information, entertainment and correspondence with friends and family. Yet these can be strange,...
Crisis management guidebook offers inside advice
Nov 07, 2012
The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.
The things that matter: 5 tips for welcoming prospective residents and families
By
Michelle Seitzer
Aug 29, 2012
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers’ heads and on their level.
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...