As consumers increasingly turn to online reviews before making a purchase, more and more businesses are building up their online presence to influence decision-making and bolster marketing efforts. But...
Closures, consolidations and downsizings: Using crisis communications principles to share bad news
Apr 21, 2023
Although many industries continue to struggle with the after-effects of COVID-19, perhaps no segment of the economy has suffered as extensively as the long-term care industry. According to the American...
Attracting new residents
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Combat Frontline on the front lines
Sep 30, 2013
Experiences become stories, which really are perceptions of the actual experience translated. Stories spread by word of mouth, amplified by social media. Stories make people fall in love, or hate, with...
Return the reporter’s phone call, or pay the price
Mar 11, 2013
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
Lawmakers threaten subpoena over Affordable Care Act PR campaign
Oct 25, 2012
Republican members of the House Ways and Means Committee have threatened to subpoena federal health officials to gain access to public relations contracts related to the Affordable Care Act.
Republican senators question $20 million public relations campaign promoting the Affordable Care Act
Jun 15, 2012
Republican lawmakers are angry that $20 million in preventive health funding was spent on a public relations campaign for the Affordable Care Act.
Handling your PR crisis
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...