New study finds the terms we use inadvertently offends seniors
By
Kevin M. Williams
Jul 19, 2013
The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with...
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
Attract more customers by automating your sales and marketing
By
John McGee
Mar 19, 2013
Whether you choose to market through direct-mailings, pamphlets in doctors’ offices, online advertising, magazine or television placements, a flash-in-the-pan approach to marketing and selling your...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
Senior living’s Top 10 marketing questions, answers revealed during webinar for LTC professionals
By
McKnight's Staff
Aug 03, 2012
Long-term care operators continually need to be aware of what will make them stronger in the marketplace. A webinar focusing on 10 important questions that must be asked and answered to be a successful...
Why your future will be a numbers game
By
John O'Connor
Jul 02, 2012
In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you’re feeling like a number now, just wait.
10 marketing reasons why providers should enter McKnight’s Technology Awards program
By
Pam Selker Rak
Jun 07, 2012
We hear it day after day in our industry: Providers need to market themselves because they’re entering an era of competitiveness like they’ve never seen before. As a marketing consultant in...
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
When residents attack
By
Mary Gustafson
Feb 02, 2012
Winter, especially in colder climates, can take a toll on anyone’s mood. The cure for one upstate New York assisted living community is an unconventional one: a good old-fashioned snowball fight.