Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Is it any mystery why so many beds remain empty?
By
John O'Connor
Sep 15, 2014
Ask skilled care or senior living operators about their biggest operational challenge, and the answer is almost always the same: keeping the place full. A new investigation of the way many operators deal...
Not keeping promises can lead to much more than a tarnished reputation
By
John O'Connor
May 16, 2014
In the fierce daily battle to keep beds and units occupied, it can be tempting to fudge a wee bit about your ability to provide care. Here’s my advice: Resist the temptation.
Interoperability in senior living: Making it a reality
By
Doug Fullaway
Mar 26, 2014
Don’t expect one company to complete all of your needs. Before you select your favorite clinical system, talk with suppliers about what accounting systems are already integrated and how these systems...
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
I saw the (nursing home) sign, and it opened up my eyes
By
Tim Mullaney
Sep 03, 2013
When talking to long-term care leaders about new construction or facility renovations, I hear the word “residential” spoken often, and with great excitement and pride. And I’ve accepted...
A strategy for success: Focus on marketing
By
Edward J. Tromczynski
Aug 30, 2013
As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy....
New study finds the terms we use inadvertently offends seniors
By
Kevin M. Williams
Jul 19, 2013
The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with...
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...