Marketing - McKnight's Long Term Care News


Gary Tetz

Selling positivity

“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned out to be the same in person.

Gary Tetz

The power of the pants

Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way to achieve those self-promotional goals — by wearing neon-salmon-colored pants.

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