I was driving and listening to the radio last week and I heard an interesting marketing campaign. Apparently, to get people to vacation in Acapulco, the city’s newest campaign to get tourists is to offer...
How medical CRM can bring more patients to LTC facilities
By
Inga Shugalo
Aug 30, 2022
Although around 70% of adults in the US will end up needing long-term care, only 40% have purchased LTC insurance or are planning to, according to a SeniorLiving.org survey. One of the reasons for this...
Selling positivity
By
Gary Tetz
Apr 05, 2018
“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...
The power of the pants
By
Gary Tetz
Sep 21, 2017
Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
Enraged about an unfair playing field for nursing home admissions
By
James M. Berklan
Jul 21, 2017
It was not a good sign from the start. The “personal” email stiffly started “Dear Sir,” The first line only validated my gnawing feeling: “I can’t tell you how enraged...
Nursing home marketing pros, this is your time to shine
By
James M. Berklan
Jul 12, 2017
So many times you see individuals who don’t typically get the company headlines hoping to, well, make themselves known and earn some recognition. Nursing home marketers, your table is ready.
When blinding conditions open the eyes
By
James M. Berklan
Jan 27, 2016
It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.
SNF snapshot of trouble
By
Elizabeth Newman
Oct 23, 2015
The HCR ManorCare hepatitis C story we ran earlier this week deserves another look, but probably not for the reason you’re thinking. Without meaning to, it forcefully reminded us of the power of...
How providers should respond to online complainers
By
James M. Berklan
Oct 21, 2015
Many things about aging and long-term care are “givens.” At the top of the list: People grow older, become less healthy and, sooner or later, die. Pretty tough circumstances to try to build...
Reasons to consider using a marketing communications agency
By
Brenda Hurtado
Aug 21, 2015
Whether it’s an occupancy issue, a new competitor, an expansion project or raising awareness about a new development, an approach involving integrated communications is the most efficient and effective...