Person’s sense of power impacts likelihood of switching brands
Mar 19, 2014
How powerful a consumer feels about a brand impacts whether he or she is likely to switch brands or try something new, according to a new study.
High achievers may be more prone to product dissatisfaction, study finds
Feb 12, 2014
People who constantly strive to be better are generally less satisfied with products they purchase, according to a new study from Northwestern University.
‘Old’ categorization based on activities, not age
Dec 14, 2012
New research shows that caregivers for non-institutionalized elderly consumers view them as “old” when they can’t perform everyday consumption tasks on their own — not because of their...
