Emeritus Senior Living - McKnight's Long Term Care News

Emeritus Senior Living

Shelley Laurell

Why online reviews are here to stay

The Internet has given consumers a voice. Sharing with one another online, they visit and revisit online sources when making decisions. The places where their searches intersect with information they want are known as the Zero Moment of Truth (ZMOT). Online reviews are one such place.

Business briefs

» Emeritus Senior Living recently said it wants to hire 1,000 veterans by 2018. The assisted living and skilled nursing provider says this is the first such veteran recruiting program in senior care. Emeritus has identified a wide range of positions veterans may be qualified for, including resident care director and driver.

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