As we face the gloomy prospect of a pandemic winter, I consulted some experts for suggestions on how to handle difficult periods in life — nursing home residents.
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
5 lessons long-term care providers can learn from Joan Lunden
By
Eleanor Feldman Barbera, Ph.D.
Jun 13, 2013
Award-winning journalist and author Joan Lunden has learned a lot from dealing with her 94-year-old mother’s housing and care. Also a physician’s daughter, she recently passed along to me some...