Tork products rebranded
The new branding should make it easier to choose the best product for a specific task, the company said. For example, the Tork Advanced Wiper 450 is now the Tork Heavy-Duty Paper Wiper.
Almost all of distributors prefer task-based product names, the company noted. The new categories for the wiping and cleaning products are Wiping, Cleaning, Polishing and Sanitizing.