Close up image of a caretaker helping older woman walk

Most operators standto gain if private long-term care insurance becomes a significant source ofeldercare funding. But a new study from Conning Research and Consultingindicates that such a scenario seems unlikely. Despite product innovation inrecent years, individual and group sales have declined, according to StephanChristiansen, director of research at Conning. “It may well be time forthe [insurance] industry to rethink the entire product offering,” hesuggests.