New branding, website for workforce management vendor

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SmartLinx, a vendor that deals in workforce management solutions, just announced the unveiling of its new website as part of a freshening of its brand.

The Edison, NJ-based company announced the end of its “major rebranding effort” last week, which includes its brand new website, along with its latest software release — SmartLinx 6 — and a new logo. That website includes everything from a resource hub with on-demand webinars and podcasts, to short videos and new products.

“SmartLinx has undergone tremendous growth over the last few years,” CEO Marina Aslanyan said in a press release. “We've been busy expanding our products' capabilities and, with the recent launch of SmartLinx 6, we realized that our brand needed a refresh in order to truly represent the core of what we do and the value we provide to our customers.”