A company that helps elders to locate long-term care options in their community is targeting rapid growth, with plans to hit 100 locations by the year’s end.

Assisted Living Locators opened its 80th location in Bridgeport, NJ, and says it hopes to add 20 more in 2018. The Scottsdale, AZ, firm helps seniors and their families to find long-term, home-based, assisted and memory care options, all free of charge. It generates revenue by charging those facilities referral fees. Its franchise-based model now has locations in 28 states.

To aid in its “rapid growth,” Assisted Living Locators also just appointed Tom Ingle, a 10-year veteran in the field, as its franchise development director, according to news release.

“Tom’s experience with leading senior care franchisors makes him a valuable asset to our development team,” Assisted Living Locators CEO Angela Olea said.  “The increasing demand from potential franchisees led us to look for an addition to our team and I’m confident that Tom will play a key role in building the Assisted Living Locators franchise across the U.S.”