Direct Supply to embrace more integrated branding

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Milwaukee-based Direct Supply is adopting a more integrated branding effort, according to company officials. Going forward, the words “Direct Supply” will also appear on logos of its subsidiary units. These include Aptura (which offers construction and interior design assistance), TELS (which takes care of tracking equipment, scheduling preventive maintenance and risk management) and DSSI (a web-based purchasing system).
http://www.directsupply.com/