»Lead to Conversion has created a new division to help senior care providers with website, SEO and other marketing tasks. Lead to Conversion Senior Living will allow companies to outsource online marketing and lead acquisition efforts and seek to build profits through mobile and internet channels.

»RxRevu, an independent provider of integrated prescription cost transparency solutions, is now integrating free pharmacy and patient pricing services into Cerner Corporation’s electronic health records. SwiftRx Direct provides medication cost information in real time at the point of prescribing, as well as insights on prescribing behavior.

»Culinary and housekeeping firm Morrison Living has rebranded itself as it reorganizes the way it approaches senior and healthcare dining experiences. The company has created new culinary standards focused on consistent quality, with catering guides and menu templates.

»PatientPing has added two new products to its enterprise care collaboration suite ahead of a new e-notification stipulation in the Centers for Medicare & Medicaid Services Conditions of Participation. “Callouts” share member information with point-of-care providers on multiple EHRs through a single digital channel. “Spotlights” is a network performance management tool, with dashboards for key metrics.

»Electronic Caregiver, a remote patient monitoring company, is making it easier for patients to locate senior living options and care services. Through a partnership with Realtime Senior Living, Electronic Caregiver has updated its apps to help case managers and care coordinators find patients open spots in post-acute facilities. The company’s health and safety monitoring devices include Addison the Virtual Caregiver, a touch-screen device that works alongside wearable devices.

»A medication module has been added to VitalTech’s remote patient monitoring platform. Clinicians and patients can set medication reminders to send to tablets, smartphones or smartwatches — all aimed at improving medication adherence.