There’s going to be no better way to close the first quarter of 2020 for long-term care professionals than by attending the McKnight’s Online Expo.

As in past years, the internet-hosted event will feature five educational webinars delivered by national experts, continuing education credits, opportunities to network and visit top vendors, and more. The price for the March 18–19 virtual trade show remains unbeatable: zero.

Yet the rewards are many, as tens of thousands of registrants and attendees from past
McKnight’s Online Expos can attest.

“We’re very proud of extending this tradition of bringing providers at virtually any level top-notch professional education,” said McKnight’s Editorial Director John O’Connor. “Nowhere else can you get this rich mix of clinical, operational, managerial and strategy-laden insight. It’s great for cross-training and learning. Administration-heavy titles can learn from clinically oriented colleagues and vice versa.”

Organizers expect more record-setting crowds for the five webinars. Registration is ongoing at

(Note all sessions will be archived at for 12 months, but only listeners to original broadcasts will be eligible for continuing education credit.)

Day 1

The event kicks off with exhibit hall doors opening at 10:30 a.m. ET on March 18, followed by the kick-off session led by Leah Klusch at 11 a.m.

Klusch, the executive director of the Alliance Training Center, will deliver “PDPM: Improving competencies and care while reducing risks.”

“This is going to be a great session because it will review the four major areas that all facilities need to address to be successful with the new documentation payment and audit processes,” Klusch explained. “Operational and clinical managers must be aware of the very clear direction from [the Centers for Medicare & Medicaid Services] about specific documentation requirements.”

This program will present candid specific actions that operational and clinical professionals need to take to lower their risk of negative financial and regulatory outcomes, Klusch added.

The session also will identify many of the key documentation issues that will relate to the payment process, the post-payment audit requirement activity, and the utilization of the database to support the care planning decisions, Klusch added.

“Attendees will be given specific strategies to review current documentation practices, identify issues related to data sets that are essential for proper payment, and the components of internal audit activities,” Klusch added. 

Staff competency will be discussed and examples of proper competency evaluation methods will be presented.

The day’s second webinar will start at 1 p.m. ET and focus on how every member of a long-term staff can help fend off cyber mischief.

“Closing the door on cyber attacks” will be presented by Michael M. Gray, VP of Information Technology and Compliance at Eliza Jennings, and company colleague Jennifer Griveas, chief HR officer and general counsel.

“This is really going to be a good one for people in all kinds of positions at long-term care and CCRC campuses because keeping data secure isn’t just the responsibility of the IT department,” Gray said. “All members of the interdisciplinary team play a critical role.

The final session of the first day will be focused on better wound care in the Patient Driven Payment Model era, and how it can affect the bottom line.

Nancy Morgan, co-founder and clinical consultant for the Wound Care Education Institute, will present “Handling the pressure; Staging wounds properly to maximize care and reimbursements under PDPM.”

“It’s important to make sure your staff is staging correctly so you are not leaving money on the table,” Morgan said. “There are a lot of providers who can be doing better but don’t even realize it. We’ll make it understandable for everyone.”

Day 2

Catherine-Murphy Brown, principal and consulting actuary at Milliman, will lead off the second day’s sessions with “How to take on risk,” starting at 11:30 a.m. ET.

The session will answer questions providers might have about institutional special needs plans (I-SNPs) and where this increasingly popular approach might fit into long-term care’s alternative-payment matrix.

“There is a movement in healthcare to push insurance risk onto providers, but what does that mean for long-term care providers?” Murphy-Barron offered. “What does this risk look like? Are long-term care providers ready to take on risk? I’ll talk about the various payment approaches and the level of risk involved in each and help the audience gain a better understanding of where they are on the risk readiness scale. We’ll also discuss what it takes to become a full risk bearing organization. 

“In order to be successful, you need to know what you are getting into and this session will help the audience fill in some of the gaps in their knowledge,” she added.

Closing the expo will be a capital track session led by Beth Burnham Mace. The chief economist at the National Investment Center for Seniors Housing & Care will deliver “Finding capital in 2020” at 1 p.m. ET.

“This is going to be a great session to attend because it will help attendees understand the current trends affecting the seniors housing sector as well as provide attendees a snapshot of current market fundamentals at the national and metropolitan market level,” Mace said. “These trends include the labor market and national economy in general, technology, demographics and the longevity revolution and the evolving healthcare and payment delivery system.”

The session will take both wider and more focused looks at what’s ahead. “People out there need to understand these broad trends that will be affecting the industry in both the near and long term,” Mace explained. 

McKnight’s Online Expo brings it all for the long-term care community: tools for success.