Ageless Innovation has debuted its Companion Pet Cat, the Tuxedo Cat, designed for older adults.

Earlier this year, former Hasbro employees bought the Joy for All Companion Pet line and launched a new company. Ageless Innovation CEO Ted Fischer said the Tuxedo Cat is the start of new products for the healthcare and senior living industries.

“Loneliness, social isolation, and cognitive decline are reaching epidemic levels for older adults,” Fischer said. “It never gets old hearing caregivers and family members recount the stories of seeing loved ones light up for the first time in years when they interact with our pets. There’s such a need for these products right now, and we’re committed to creating innovations to improve the lives of this amazing and growing population and their families.”