HealthMedX announced that it has received a growth equity investment from Spectrum Equity Investors and Trident Capital. They will own a majority interest in the company. As part of the transaction, Pam Pure will become the firm's new CEO. Pure told McKnight's that she has personally experienced the challenges that can accompany moving a loved one through various parts of the health care continuum: her mother and both of her in-laws suffered serious health setbacks within a nine month period. "I felt like I had to become a care manager working off of a Microsoft spreadsheet," she noted. Pure noted that HealthMedx's ability to operate within various health settings helps set it apart -- and has put the firm in a good position to meet the looming demands of accountable care organizations. Vince Estrada, former SVP Business Development and CFO of Visicu, Inc. will also join HealthMedX as Executive Vice President of Business Development and CFO. HealthMedX Co-Founder Charlie Daniels will remain as President and Co-Founder. Dan Cobb will remain as Chief Technology Officer. Co-Founder Jim Atteberry will serve as a strategic advisor, according to the firm.