Eskaton, a Northern California-based, nonprofit organization with skilled nursing and assisted living facilities, has hired Lola Rain as its director of social media.

Rain, who has 15 years of experience, was previously the senior marketing manager at Care Innovations. She also has worked for the Home Builders Association of Metropolitan Portland, Coldwell Banker, the Hasson Company and as an editor at Homes Northwest Styles Magazine. She also served as a certified ombudsman for the Oregon State Long-Term Care Ombudsman program, and has volunteered for the American Heart Association.

Rain received her bachelor’s and master’s degree from Southern Oregon University.